Grancini is a (conceptual) bakery located in Vancouver, British Columbia known for its Italian pastries.
As a part of a UI/UX program at the British Columbia Institute of Technology (BCIT), I worked on a conceptual branding project; using and following a fictional brief generated on The brief is summarized as follows:

The company (Grancini) requires a rebrand to further grow their business, promote their new delivery services, and attract new customers. Their current branding was done by themselves when they first started, and they feel it lacks the professional, fun, and “sense of nostalgia” feeling they want to convey. They want their look to express that “they make their food with love”; this is geared toward their target audience of couples (mainly between the ages of 18-35 years old).

As such, not only do they want a revamped branding identity, but they also want a marketing package consisting of a digital billboard ad, two social media ads, and a social brand presence (profile picture, banner).

Tools used include Adobe Illustrator and Adobe Photoshop.


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