Houston Aeros is a
conceptual National Hockey League (NHL) team located in Houston, Texas.
conceptual National Hockey League (NHL) team located in Houston, Texas.
In this personal project, I explored the challenge of branding a conceptual National Hockey League (NHL) team in Houston, Texas by designing its logo, jerseys, merchandise, and more. Honouring the city's now-defunct hockey teams that played in the American Hockey League (AHL) and World Hockey Association (WHA), I utilized the Houston Aeros team name in my attempt.
The goal was the make the brand distinctive so that it stood out from other current NHL teams, while simultaneously representing Houston (through the use of colours and symbols); other goals were also for the branding to conform to an "NHL team-look" and to pay homage to the old WHA's Houston Aeros branding in a modern way.
Tools used include Adobe Illustrator, Adobe After Effects, and Adobe Photoshop.
The goal was the make the brand distinctive so that it stood out from other current NHL teams, while simultaneously representing Houston (through the use of colours and symbols); other goals were also for the branding to conform to an "NHL team-look" and to pay homage to the old WHA's Houston Aeros branding in a modern way.
Tools used include Adobe Illustrator, Adobe After Effects, and Adobe Photoshop.
