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Ledgical is a multicurrency accounting startup aiming to make accounting more simple, automated, and accurate.
As a part of the Shumka Centre's Design for Startups Fall 2022 program at Emily Carr University of Art + Design, I had the opportunity to work with and design for Ledgical, a multicurrency accounting startup. I worked with them when they were preparing for an MVP launch; a modern logo and brand identity that represented what they do and their values needed to be established.
Formerly known as Atrexis Systems Limited, we also tackled the problem of a new brand name. It had to be unique, simple, and related to the business; we came up with Ledgical as it is a portmanteau of the words "logical" and "ledger".
While the startup is on hold (currently as of October 2024), we came up with a brand identity that fit their vision and how they wanted to portray themselves as a professional and straightforward business. We also established a simple starter website design layout to display/market their software product; with placeholder imagery of their software application and photography being implemented at a later date whenever developed.
Tools used include Adobe Illustrator and Figma.
Formerly known as Atrexis Systems Limited, we also tackled the problem of a new brand name. It had to be unique, simple, and related to the business; we came up with Ledgical as it is a portmanteau of the words "logical" and "ledger".
While the startup is on hold (currently as of October 2024), we came up with a brand identity that fit their vision and how they wanted to portray themselves as a professional and straightforward business. We also established a simple starter website design layout to display/market their software product; with placeholder imagery of their software application and photography being implemented at a later date whenever developed.
Tools used include Adobe Illustrator and Figma.
![](https://cdn.myportfolio.com/71cf73f5-82e6-451d-8c5c-5d914456ecf1/908aa2d9-2b76-47ef-8c53-2435b23de777_rw_1920.png?h=ed61f67b8ea2d76934e7ec346d17dc6c)
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![](https://cdn.myportfolio.com/71cf73f5-82e6-451d-8c5c-5d914456ecf1/c408feda-e322-488b-a8fd-d3d3cd63e064_rw_1920.png?h=ac881c32162dcd60b566536a13d252ba)
![](https://cdn.myportfolio.com/71cf73f5-82e6-451d-8c5c-5d914456ecf1/a61174bf-b0ae-4106-8aa0-1327d6b1a33d_rw_1920.png?h=66d3b3d5f1adbee9437a5506a3734bc4)
![](https://cdn.myportfolio.com/71cf73f5-82e6-451d-8c5c-5d914456ecf1/b3421d98-c851-4758-89fc-624143fc7dd8_rw_1920.png?h=e6bbbfab0e51bef862375ec1d31a0a37)
![](https://cdn.myportfolio.com/71cf73f5-82e6-451d-8c5c-5d914456ecf1/b7da502c-8685-48bf-9dc8-3ffe30f12f74_rw_1920.png?h=ca1a2f93675beefae163ee6f3e67215e)
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