Ledgical is a multicurrency accounting startup aiming to make accounting more simple, automated, and accurate.
As a part of the Shumka Centre's Design for Startups Fall 2022 program at Emily Carr University of Art + Design, I had the opportunity to work with and design for Ledgical, a multicurrency accounting startup. With the company preparing for MVP launch, a modern logo and brand identity needed to be established that represented what they do and their values. A starter website was also required to display/market their software product.
Formerly known as Atrexis Systems Limited, we also tackled the problem of a new brand name. It had to be unique, simple, and related to the business; we came up with Ledgical as it is a portmanteau of the words "logical" and "ledger".
Tools used include Adobe Illustrator and Figma.
Formerly known as Atrexis Systems Limited, we also tackled the problem of a new brand name. It had to be unique, simple, and related to the business; we came up with Ledgical as it is a portmanteau of the words "logical" and "ledger".
Tools used include Adobe Illustrator and Figma.
