A social media design concept exploration of the Vancouver Canucks.
Did the current Vancouver Canucks social media look (2022) require a rebrand? Not at all. Nonetheless, this personal project of designing a Vancouver Canucks social media concept was a nice branding exercise as a way to further my skills.
My goal was to create a simple and sleek look while staying somewhat within current Vancouver Canucks brand guidelines; I also wanted to make sure my redesign interacts with the audience visually, whether that's using typography that "pops out" at the user when seen or creating assets about the team that fans can swipe through (ex. "On This Day in Canucks History" carousels, Instagram story updates with screenshottable wallpapers, etc.)
